Some designers might think I’m referencing the Call to Action, and that’s true, but that’s the low-hanging fruit. This goes much deeper.
They say “a picture is worth a thousand words,” a quote attributed to the New York Journal-American editor, Arthur Brisbane. This could be true somewhat, however, it all depends upon the person you ask. A photograph can go a long way in terms of conveying emotion, building a brand image and creating individuality and personality to a design. Then why use words in design still?
There’s some interesting science behind this quest ion of what jumps out. When you apply this